Sometimes inspiration is metaphorically sitting in your lap. And sometimes it's literally sitting in your lap.
When Arvida approached us for a brand platform that would set them apart from the rest of the sector, we knew a charming story (and a really cute dog) would do just the trick.
Luckily, Arvida was already doing the work behind the scenes that made its communities truly different – supporting residents to live purposefully and take control by coming up with their own ideas and initiatives, and helping them embark on new projects, hobbies and adventures. Like helping out a dog in need.
And while it's early days, extensive target market research suggests the campaign is already resonating:
"It looks flash as all buggery" Mum.
"Good ad, Lizzie" Dad.