I make headlines

Lizzie Baird, Copywriter in London

Awards & About Me

I make headlines

Lizzie Baird, Copywriter in London

Awards & About Me

KFC Waffle Double Down

KFC Waffle Double Down bib

With bacon, sticky maple mayo and a waffle all sandwiched between two chicken fillets, KFC’s new Waffle Double Down was always going to be messy. Deliciously messy.

But we had fans’ backs – by covering their fronts with bespoke adult-sized Waffle Double Down bibs complete with little catchy trays to save those tasty crumbs for later.

All LifeDirect Simon's Demise – TVC, Social, Print, OOH, Digital, Earned RainbowYOUTH If It's Not Gay, It's Not Gay – Social, TVC, Radio, Digital, Earned Lion Hyoketsu – Social, Digital, OOH, Earned KiwiRail The Rail Ritual – Social, OOH, Radio, Earned Mexicano Surprisingly Made in NZ – Online, TVC, OOH LifeDirect Unexpected Happens – TVC, OOH, Web Content Arvida Life Your Way – TVC, Radio, OOH, Print Rebel Sport Active, Anywhere – Print TAB Now You're in the Game – TVC, Radio, Digital, OOH Briscoes Winter Sale – Print Cheers! The Drink Talk – Online content HPA Notice the Change Radio Burger King App – Online, Digital, TVC KFC Waffle Double Down – Social, Activation HPA Health Stars – Online, TVC, Digital, Social ACC Scooter Safety – Online

LifeDirect Simon's Demise – TVC, Social, Print, OOH, Digital, Earned RainbowYOUTH If It's Not Gay, It's Not Gay – Social, TVC, Radio, Digital, Earned Lion Hyoketsu – Social, Digital, OOH, Earned KiwiRail The Rail Ritual – Social, OOH, Radio, Earned Mexicano Surprisingly Made in NZ – Online, TVC, OOH LifeDirect Unexpected Happens – TVC, OOH, Web Content Arvida Life Your Way – TVC, Radio, OOH, Print Rebel Sport Active, Anywhere – Print TAB Now You're in the Game – TVC, Radio, Digital, OOH Briscoes Winter Sale – Print Cheers! The Drink Talk – Online content HPA Notice the Change Radio Burger King App – Online, Digital, TVC KFC Waffle Double Down – Social, Activation HPA Health Stars – Online, TVC, Digital, Social ACC Scooter Safety – Online