Packaging design for Peruvian Chocolatier, Death by Xoko.
HPA developed a new rating system to help guide shoppers to make healthier decisions in the supermarket. But, people found it complicated and confusing, so we needed to find an educational and engaging idea to introduce it to an audience that spanned from barely literate adults to kids to well off mums.
So, we created the ‘Health Stars’ campaign, building trust and breaking the system down in a friendly, entertaining and memorable way.
The campaign included TV, radio, online videos, posters, outdoor, social and digital banners.