Maybe you didn’t have the height. Maybe you didn’t have the skills. Or maybe you just didn’t have parents willing to coach you from birth. Luckily, you can still get in the game (via TAB not your own merit).
‘Now You’re in the Game’ was a pitch idea that actually got made. A triumph in itself. It included multiple radio, online and TV executions. And it worked, prompting a 40% increase in app downloads and registrations.